There are three ways to showcase the best moments from your podcast with short-form videos: episode excerpts, content customization, and staged scenes.
📅 First published in Podcast Hacks newsletter (2024/04/02) – updated version
Back in February, I asked you to submit a template or resource request you’d like to see next from me. Short-form video content ideas were voted number one.
Last week I realized that there was a lot more to uncover than just how to make it work for you (revisit).
So for this issue, I’ve compiled a list of my favorite video posts from the last time around. And I’ll share with you the most effective types of content.
By the way, you can still decide what I’ll work on next (the voting is still open and the field is quite narrow).
Three Key Types of Short-Form Video Content for Podcasts
As I swiped, watched hours of short-form video content, and researched the biggest accounts and boldest brands, I realized there were only three distinct formats we could choose from.
They can all work like magic, but to stand out the most, you’ll have to work your way down the list and put in the necessary work:
#1 Episode Extracts
Create a short clip directly from your original video footage to highlight specific moments or repurpose compelling snippets. Works great with:
- Emotional moments
- Shocking revelations
- Powerful statements
- New observations
#2 Content Adaptations
Recreate, synthesize, and reinterpret your original material, optimized for social media engagement. Great for:
- Sharing what you have learned
- Making complex ideas accessible and shareable
- Summarizing key insights specifically for video consumption
#3 Scenic Stagings
Produce original short-form videos that stage, dramatize, or deepen concepts, ideas, or discussions from your podcast episodes. Add depth to your topics by:
- Dramatized reenactments
- Mini-documentary style segments
- Expert interviews expanding on episode topics
By leveraging episode extracts, content adaptations, and scenic stagings, you can create a dynamic and engaging online presence that draws in viewers and encourages them to become regular listeners of your podcast.
Whatever you decide to post next, be sure to revisit my Do’s from last week’s Podcast Hacks issue. Specifically, you want to treat each video as if it were a potential listener’s first exposure to your show and end with a call to action to tune in to your podcast.
Best Practices
I’ve created a Notion board for you to access my findings:
Open by clicking on the image or copy the URL: https://podcasthacks.notion.site/Best-in-Class-Podcast-Short-Form-Videos-Swipe-File-9cd8f517c7c74cd0915fffbea5228889
All clips are embedded, tagged, and ready to be discovered. I’ll keep this one updated.
Why would I choose them over other clips?
They have great views and engagement compared to all other videos on this account and similar shows.
➽ Do you have any best practices you’d like to add? Let me know: [email protected].
I look forward to seeing you take advantage of algorithmic distribution by using platforms with interest graphs to reach new audiences, regardless of your follower count. This is how you do that:
Turn up the VOLUME,
David “No need to go all in with video podcasts to take advantage of short-form video” Streit
