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Hey, this is David Reiter. 👋 I’m a Berlin-based podcast distribution strategist and multipreneur. Subscribe to my algorithm-free, weekly feed of 📣 Podcast Hacks to grow your show without spending more time on marketing.
Free up resources by making small bets that help you see what works and what doesn’t. Stop the latter. Instead, implement my tested, sometimes experimental, and often “why didn’t I think of that before” simple ideas to unlock new audiences.
One hack at a time.
My newsletter is written for time-savvy podcasters who are:
🎧 Publishing an editorial podcast
🤌 Don’t want to become full-time marketers
🪴 In charge of all things growth around their show
🍯 In need to prove the effectiveness of resources spent
Join the list. Build up momentum!
Double down on:
✔ Vision
✔ Originality
✔ Listeners
✔ Ubiquity
✔ Momentum
✔ Ease
Turn up the VOLUME.
Start here:
Over time, I have learned a thing or two about podcast distribution from my own experience. Apply these tipps and growth will follow ASAP.
- Dedicate 50:50 resources (effort, time, money) to production and distribution
- New episodes are not (big) news, but a necessity for a podcast
- Your best marketing has long been in the “sawdust” of the content you produce. What by-products do you have to share? Capture them
- Do things that others don’t, won’t, or can’t (zig when others zag)
- The three biggest growth levers for podcasts today are *1* using algorithmic discovery channels, *2* collaborating with other podcasters, and *3* constantly creating new communication opportunities
- What got you here won’t get you there (you’ll reach your second 1,000 listeners differently)
- Continue to use a few effective marketing methods and leave room for risky, uplifting experimentation
- Focus on methods that increase in combination and impact over time
- Do more of what you love
PS: I don’t have an archive of past issues. Subscribe or miss out!
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