Join 300+ indie, brand & corporate podcasters. Unsubscribe anytime.
Hey, this is David Reiter. π I’m a Berlin-based podcast distribution strategist and multipreneur. Subscribe to my algorithm-free, daily feed of βοΈ one-paragraph hacks to grow your show without spending more time on marketing.
Free up resources by making small bets that help you see what works and what doesn’t. Stop the latter. Instead, implement my tested, sometimes experimental, and often “why didn’t I think of that before” simple ideas to unlock new audiences.
One hack at a time.
This newsletter is written for DIY podcasters who are:
π§ Publishing an editorial podcast
π€ Don’t want to become full-time marketers
πͺ΄ In charge of all things growth around their show
π― In need to prove the effectiveness of resources spent
Join the list. Build up momentum!
Double down on:
β Vision
β Originality
β Listeners
β Ubiquity
β Momentum
β Ease
Start here:
Over time, I have learned a few things about podcast distribution from my own experience. Apply them and growth will follow ASAP.
- Dedicate 50:50 resources (effort, time, money) to production and distribution
- New episodes are not (big) news, but a necessity for a podcast
- Your best marketing has long been in the “sawdust” of the content you produce. What by-products do you have to share? Capture them
- Do things that others don’t, won’t, or can’t (zig when others zag)
- The three biggest growth levers for podcasts today are *1* using algorithmic discovery channels, *2* collaborating with other podcasters, and *3* constantly creating new communication opportunities
- What got you here won’t get you there (you’ll reach your second 1,000 listeners differently)
- Continue to use a few effective marketing methods and leave room for risky, uplifting experimentation
- Focus on methods that increase in combination and impact over time
- Do more of what you love
PS: I don’t have an archive of past issues. Subscribe or miss out!
ποΈ St. Audio helps you grow your podcast. For our newsletter, we process information such as your email address, first name, and other aspects of your growth journey that you may provide to us in the future.
π‘ You can unsubscribe at any time. Use the link at the bottom of our emails or just write to us at [email protected].
π All information about the newsletter content, the logged and processed data, statistical analytics, and the US provider ConvertKit can be found in our privacy policy.